Thank you for using Hallyupedia! We wrote this policy to help you understand what information we collect, how we use it, and what choices you have. Because we’re an internet company, some of the concepts below are a little technical, but we’ve tried our best to explain things in a simple and clear way. We welcome your questions and comments on this policy.

What information do we collect?

We collect information in a few different ways:

1. When you give it to us or give us permission to obtain it

When you sign up for or use our products, you voluntarily give us certain information. This can include your name, profile photo, Cards, comments, likes or email address you used to sign up, and any other information you provide us. And if you choose to buy something on Hallyupedia Collection, you provide us with payment information, contact information (ex., address and phone number), and what you purchased. If you buy something for someone else on Hallyupedia Collection, you’d also provide us with their shipping details and contact information.

You also may give us permission to access your information in other services. For example, you may link your Facebook to Hallyupedia, which allows us to obtain information from those accounts (like your friends or contacts). The information we get from those services often depends on your settings or their privacy policies, so be sure to check what those are.

2. We also get technical information when you use our products

These days, whenever you use a website, mobile application, or other internet service, there’s certain information that almost always gets created and recorded automatically. The same is true when you use our products. Here are some of the types of information we collect:

• Log data. When you use Hallyupedia, our servers automatically record information (“log data”), including information that your browser sends whenever you visit a website or your mobile app sends when you’re using it. This log data may include your Internet Protocol address, the address of the web pages you visited that had Hallyupedia features, browser type and settings, the date and time of your request, how you used Hallyupedia, and cookie data.

• Cookie data. Depending on how you’re accessing our products, we may use “cookies” (small text files sent by your computer each time you visit our website, unique to your Hallyupedia account or your browser) or similar technologies to record log data. When we use cookies, we may use “session” cookies (that last until you close your browser) or “persistent” cookies (that last until you or your browser delete them). For example, we may use cookies to store your language preferences or other Hallyupedia settings so you don‘t have to set them up every time you visit Hallyupedia. Some of the cookies we use are associated with your Hallyupedia account (including personal information about you, such as the email address you gave us), and other cookies are not. For more detailed information about how we use cookies, please review our Cookies Policy.

• Device information. In addition to log data, we may also collect information about the device you’re using Hallyupedia on, including what type of device it is, what operating system you’re using, device settings, unique device identifiers, and crash data. Whether we collect some or all of this information often depends on what type of device you’re using and its settings. For example, different types of information are available depending on whether you’re using a Mac or a PC, or an iPhone or an Android phone. To learn more about what information your device makes available to us, please also check the policies of your device manufacturer or software provider.

3. Our partners and advertisers may share information with us

We may get information about you and your activity off Hallyupedia from our affiliates, advertisers, partners and other third parties we work with. For example:

• Online advertisers typically share information with the websites or apps where they run ads to measure and/or improve those ads. We also receive this information, which may include information like whether clicks on ads led to purchases or a list of criteria to use in targeting ads.

How do we use the information we collect?

We use the information we collect to provide our products to you and make them better, develop new products, and protect Hallyupedia and our users. For example, we may log how often people use two different versions of a product, which can help us understand which version is better. If you make a purchase on Hallyupedia, we’ll save your payment information and contact information so that you can use them the next time you want to buy something on Hallyupedia.

We also use the information we collect to offer you customized content, including:

• Suggesting Cards or Collections you might like. For example, if you’ve indicated that you’re interested in cooking or visited recipe websites that have Hallyupedia features, we may suggest food-related Cards, Collections, or other Collectors that we think you might like.

• Showing you ads you might be interested in. For example, if you purchased a BB cushion on Hallyupedia, we may show you ads for other cosmetics products.

We also use the information we collect to:

• Send you updates (such as when certain activity, like collected cards or comments, happens on Hallyupedia), newsletters, marketing materials and other information that may be of interest to you. For example, depending on your email notification settings, we may send you weekly updates that include Cards you may like. You can decide to stop getting these updates by updating your account settings (or through other settings we may provide).

• Help your friends and contacts find you on Hallyupedia. For example, if you sign up using a Facebook account, we may help your Facebook friends find your account on Hallyupedia when they first sign up for Hallyupedia. Or, we may allow people to search for your account on Hallyupedia using your email address.

• Respond to your questions or comments.

Transferring your information

Hallyupedia is based in South Korea. By using our products or services, you authorize us to transfer and store your information outside of your home country for the purposes described in this policy. The privacy protections and the rights of authorities to access your personal information in South Korea may not be equivalent to those in your home country.

What choices do you have about your information?

Our goal is to give you simple and meaningful choices over your information. If you have a Hallyupedia account, many of the choices you have on Hallyupedia are built directly into the product or your account settings. For example, you can:

• Access and change information in your profile page at any time, choose whether your profile page is available to search engines, or choose whether others can find your Hallyupedia account using your email address.

• Link or unlink your Hallyupedia account from an account on another service (e.g., Facebook or Twitter). For some services (like Facebook), you can also choose whether or not to publish your activity on Hallyupedia to that service.

• Create or be added to a group collections. Group collections are visible to you and other participants in the collection, and any participant may choose to make the contents of the collection available to anyone else. For example, another participant may invite someone else to the collection, make the collection available to an app they use to view Hallyupedia, or even just take an image from the collection and email it to their friends.

• Also, we support the Do Not Track browser setting, and you can learn more about how it affects our collection and use of off-Hallyupedia data.

• Close your account at any time. When you close your account, we’ll deactivate it and remove your cards and collections from Hallyupedia. We may retain archived copies of your information as required by law or for legitimate business purposes (including to help address fraud and spam).

In addition to the examples above, we offer other choices that you can learn more about in our Help Center.

You may have choices available to you through the device or software you use to access Hallyupedia. For example:

• The browser you use may provide you with the ability to control cookies or other types of local data storage.

• Your mobile device may provide you with choices around how and whether location or other data is shared with us.

To learn more about these choices, please see the information provided by the device or software provider.

How and when do we share information?

Anyone can see the public collections and Cards you create, and the profile information you give us. We may also make this public information available through what are called “APIs” (basically a technical way to share information quickly). For example, a partner might use a Hallyupedia API to study what their most popular Cards are or how their Cards are being shared on Hallyupedia. The other limited instances where we may share your personal information include:

• When we have your consent. This includes sharing information with other services (like Facebook or Twitter) when you’ve chosen to link to your Hallyupedia account to those services or publish your activity on Hallyupedia to them. For example, you can choose to publish your Cards to Facebook or Twitter.

• Online advertisers typically use third party companies to audit the delivery and performance of their ads on websites and apps. We also allow these companies to collect this information on Hallyupedia.

• We may employ third party companies or individuals to process personal information on our behalf based on our instructions and in compliance with this Privacy Policy. For example, we share credit card information with the payment companies we use to store your payment information. Or, we may share data with a security consultant to help us get better at identifying spam. In addition, some of the information we request may be collected by third party providers on our behalf.

• If we believe that disclosure is reasonably necessary to comply with a law, regulation or legal request; to protect the safety, rights, or property of the public, any person, or Hallyupedia; or to detect, prevent, or otherwise address fraud, security or technical issues. We may share the information described in this Policy with our wholly-owned subsidiaries and affiliates. We may engage in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding that involves the transfer of the information described in this Policy. We may also share aggregated or non-personally identifiable information with our partners, advertisers or others. For example, we may tell an advertiser on Hallyupedia how many people saved something they shared, or the percentage of people who click on a Pin after viewing it.

Our policy on children’s information

Hallyupedia is not directed to children under 13. If you learn that your minor child has provided us with personal information without your consent, please contact us.

How do we make changes to this policy?

We may change this policy from time to time, and if we do we’ll post any changes on this page. If you continue to use Hallyupedia after those changes are in effect, you agree to the revised policy. If the changes are significant, we may provide more prominent notice or get your consent as required by law.

Hallyupedia is a social network for K-culture enthusiasts to collect, share and tag Hallyu contents all across the web. Create your own Micro Hallyu Collections of your favorite Kpop idol art, delicious Hansik recipes, desired products, plan your trip to Korea and share it with other Collectors and diverse K-fan communities around the world.

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